How to prepare an efficient pitch
By Albert Mascarell, Director of Technology Transfer at Mobile World Capital Barcelona.
In the B&L (Breakfast & Learn ) “Practical guide and tips for preparing an efficient pitch for investors”, Albert Mascarell, Director of Technology Transfer at Mobile World Capital Barcelona, shared tools and strategies to help researchers and entrepreneurs translate their research into a value proposition.
During the session, several key learnings were highlighted:
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A good pitch isn’t just a scientific explanation: it has become a strategic tool for generating interest and trust in the investment community.
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Using the EASY method (Evidence, Access, Scale, and Yield), four essential elements have been identified: solid evidence, a clear path to market, scalability potential, and a tangible return.
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It has been highlighted that many investors are not only looking for economic returns, but also a measured social impact.
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It has become clear that each phase of a project requires a different investor profile, who will especially value risk, return, and the team behind it.
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The importance of speaking the language of investors, offering concrete opportunities rather than just abstract ideas, has been emphasized .
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And finally, it has been emphasized that an effective pitch should be simple, brief, and clear, and offer a meaningful proposal with real value.
